Our History


In 1889, Shelly Aberson’s family jumped into a covered wagon and headed for Indian Territory in Oklahoma, and formed a general store with bolts of fabric to the present Courture Aberson Family stores in Tulsa.

Hal Narotzy’s family headed north to Minnesota around the same time to open the first distributor of novelties. The Bloom Brothers were the first to produce suede clothing with logos- now known as Minnetonka Moccasins.

That strong pioneer spirit is alive and well at ANW as we forge new territory through creative promotional marketing.

ANW was founded in 1989 while Shelly was walking on the corner of 34th and 2nd Avenue in New York City. The idea was to have a creative boutique agency offering a combination of media, marketing and radio advertising to New York City clients

One day a customer asked Shelly for an imprinted item as part of the marketing mix and that was the beginning of the promotional products as the full focus of the company. Hal Narotzky joined the firm 5 years later building into the powerhouse it is today with national accounts in automotive, sports, beverage, hospitality and financial services.


Biography of President and Founder

ShellShelly Abersony Aberson was born and raised in Oklahoma and graduated from the University of Arizona with a BFA in Radio, television and film.

She spent 25 years broadcasting on air, as a sound engineer and promotion director, which took her to San Diego, Los Angeles and New York.

While she was working as a radio promotion manager in New York City, she bought and learned about promotional products.

She founded Aberson Narotzky & White as a full service ad agency that offered promotional products as a media mix. It was not long until the Promotional products became the main stay of ANW.

In 2015 Shelly was selected one of the top 25 women entrepreneurs  by New Jersey Magazine,  she is a member of the WPO ( Women President's organizaton) donates time to the Rutgers Business school in Newark, was a finalist for the Enterprising Woman of the year, 2015 and is a performer and dancer in her spare time.





 Biography of CEO

Hal Narotzky was born and raised in the Upper Peninsula of Michigan. He graduated from Northern Michigan University with a BS in Broadcasting and Marketing.

His  25 year marketing career included media sales with stops in Michigan, Chicago, Los Angeles and New York. Positions included: Director of New Business Development Horizon Media New York & General Sales Manager K-Surf Radio Los Angeles.

Hal is an avid golfer and his handicap is confidential.